#FeesMustFall

Picture:Students protesting taken from www.google.co.za

A movement that brought the world to a stand still.

The fees must fall hashtag was more than just a hashtag that trended the most in South Africa during the year 2015. It was an enormous movement that aimed to allow the financially needy get an opportunity to further their education. It is a movement that brought South Africa to a standstill, when students from institutions of higher education across the country marched to the Union Buildings in Pretoria. As they protested for a no fee increment, as fees were already hammering. This in reference to www.dailymaverick.co.za

Minister Blade Nzimande causes a social media frenzy.

Picture: Blade Nzimande taken from www.google.com

The Minister of Higher Education, Mr Blade Nzimande called up a meeting with the School Representative Council (SRC), student representatives and other members of parliament to discuss the issues that were being faced by students on a daily basis. The Minister of Higher Education, Mr Blade Nzimande then concluded that there was going to be no fee increments. He also told the public that the request of free education in higher institutions of education is far fetched as it would cripple the economy of South Africa, and degrade the standards of higher education in South Africa.Mr Blade was also found to have said that students must fall "off record".Black twitter was not impressed as they scrutinised how the decision excluded specifically black under privileged students and how students were not taken seriously by the Minister. For more information please click on the link Blade Nzimande causes a media frenzy

Students speak out.

Picture: Students protesting taken from www.google,co,za

A media conference was held were all the Vice Chancellors of the Institutions of Higher Education were present. The Vice Chancellors answered all the questions that were being asked by the journalists. They reassured students that registration will commence without any interruptions. This caused a social media frenzy as students expressed their frustrations on twitter and facebook. It would have been a great social media strategy for the institutions of higher education to have proactively tackled issues and by publishing content on their organisational websites that reassures students and staff members that everything is under control. Please click on Vice Chancellors' voice for more information on how vice chancellors responded. Minister of sports and recreation Fikile Mbalula was also very active on social media in support of students and the fees must fall movement.

The institutions of higher education communicate with their stakeholders.

Picture: Logo of the Universty of Johannesburg taken from www.google.co.za

The University of Johannesburg alongside other institutions posted on their social media pages that they spent millions of rands on security so as to protect students, staff and heritage on campuses. I think that the institutions of higher education reacted appropriately and accordingly. Hence students maliciously vandalised school property at some campuses. It’s very good that the institutions of higher education addressed all the issues and updated students and staff through their social media. I think it could have been better if there were no fee increments from the word go and if students did not vandalise varsity property, as it unethical. Click on the institutions of higher education respond for more information.

What about the students dreams and ambitions?

I find it strange that no one mentioned the Department of Basic Education and no one from the Department of Basic Education was active on the conversation about the fees must fall movement, as it has some sort of effect on pupils who will very soon want to further their studies at institutions of higher education. I mean what about their dreams and ambitions, will they disappear into thin air. Minister of Basic Education, Angie Motshega should have reminded South Africans about the importance of education and urged Blade Nzimande to consider the under privileged.

No scorn or ridicule.

When conducting a research on the fees must fall movement I did not come across any ridicule, defamation or scorn from prominent brands and other brands alike. All in all majority of the brands conformed to the guidelines of writing for social media and writing for the web. The vice-chancellor of the University of Free State was very active in the conversation and this gave prospective students an impression that their best interests are at heart.

THE END RESULT.

The greatest outcome about the fees must fall movement is that students used social media to establish campaigns that aimed to raise funds for the financially needy. The response was overwhelming as many brands donated money that amounted to thirty million rands. The government injected sixteen million rands in the National Student Financial Aid Scheme to help students that are under privileged. hope the money will go to good use. In reference to www.sabc.co.za. 

This video depicts the movement that was and still is. Please watch the video to have a broader perspective on the #FeesMustFall movement.

#ZumaMustFall

www,google.co.za

Background

On an ordinary day the silence was broken when masses of protesters crossed the very prominent Mandela Bridge, in Braamfontein. People of all colours marched with one goal in mind, that the president of the Republic of South Africa, Mr Jacob Zuma must be demoted as leader of the nation. This only started as a hash tag that trended on twitter. It then became the protest that was. This surfaced after Zuma shuffled three different individuals in the Ministry of Finance in two weeks, not forgetting the Nkandla saga. For more information on the #ZumaMustFall you can click on the following link #ZumaMusFall.

Strategic move from Maimane. Check mate !! 

Mmusi Maimane

It seems as though it was a hashtag that surfaced after Democratic Alliance leader Mmusi Maimane tweeted “In conclusion: it’s time that we fire Jacob Zuma. #ZumaMustFall.” This is after President Jacob Zuma announced that Pravin Gordhan was re-appointed as Minister of Finance. I personally think that Mmusi Maimane was accurate in his comments about President Jacob Zuma, hence Zuma single handedly crippled the economy of South Africa. It was a strategic move from Mmusi Maimane. He knows that he is an established thought leader and his comment was going to have an impact such that the hashtag was going to develop into a movement. This could also benefit him when it comes to the upcoming local elections. That was a great move from Mmusi Maimane. For more information on how Mmusi Maimane and other members of parliament responded please click on the following link DailyMaverick.co.za

How Juju responded and how he should have reacted.

Julius Malema

According to businesstech.co.za Economic Freedom Fighters leader Julius Malema took to social media to express his personal views, stating that President Jacob Zuma will be demoted as leader of the country only by the work of the poor, black majority and not by a hashtag or white capitalists. We all have rebellious moments but Julius Malema responded recklessly on twitter and came across just too strong. I would have appreciated it if Julius Malema expressed his opinion in a more diplomatic manner without having to offend anyone and coming across as racist. I am not saying he should be stripped off his right to freedom of expression but rather stress his opinion in a way that does not scorn other individuals or groups. You can find more information on how Juju responded by clicking on the following link iol.co.za. The EFF recently published a song on YouTube that communicates that the Zuptas must fall. That's a story for another day.

The ANCs communication strategy. 

The ANC reassured the public that Mr Jacob Zuma is fit to lead the country on their official organisational website. It was a good function that they made an official statement on their organisational website. I would have appreciated it if President Jacob Zuma was to make an official statement on television through a public broadcaster, so as to reach the vast public of South Africa. In the official statement he would have told the public that he was going to pay back the money that he used to build Nkandla and then apologise for deceiving the public. He also should have taken liability for the shuffling of three individuals in the vital Ministry of Finance in two weeks. This in reference to ewn.co.za

In conclusion.

The pubic created personalised memes that were hilariously out of this world, in response of the Zuma must fall hashtag. I did not come across a brand that tweeted too often or over shared. Some of the public members used short hand and published content just to get it off their chests. This is not advisable as this could have harsh consequences on their brands. Other than that, a lot of parties followed the guidelines of using social media strategically. Word of advice, please always ensure that the spelling and grammar of the content that you publish is on point.

The video below displays what happened during the #ZumaMustFall campaign. Please click on it to view it. The video is extracted from YouTube.